Card personalization Validation | CPV

Card Personalization Validation (CPV)

The goal of CPV is to help ensure that every chip device bearing a Mastercard application complies with the latest Mastercard card personalization requirements and will be correctly accepted in payment acceptance devices.

CPV is the procedure that affects or their certified agencies must follow before publishing a chip product supporting an EMV contact interface, an EMV contactless interface or both and applying a Mastercard brand mark.

Card personalization can be done for various set of users involving for government department’s identities such as PAN, Aadhar, ESIC, healthcare services subscribers or members under different categories Including disbenefit and credit cards from different banks, loyalty cards, prepaid cards, identification cards for private organizations like corporations, manufacturing plants, schools, etc.

A card can be tracked with a special law, bar code, chip, QR code, RFID or through a numeric serialized number (generated by the system randomly through a pin creation tool) to track the user against whom the card is issued. A banking services provider can customize the card for each set of clients, categorically for services like debit card, credit card.

Solutions

We provide consultancy and support for below solutions

EMV Data Preparation

Key Management System

Chip Encoding

Secure PIN administrator

Remote PIN Delivery

EMV Certificate Authority

Production Management

Benefits Card Personalization

Customized cards offer ‘loyalty’ and a sense of being ‘privileged’

It can be customized with customer names

Personalized cards are a retention tool

Co-branding possibilities for marketers

Offers good marketing image and brand value for brands that are participating

Secure and safe to use

Transaction process compliant

Card generation processes are contactless and secure

Quality control process to exclude errors in card printing, storing or creation.

Visa Personalization Assistant (VPA)

VPA to assist issuers and processors in preparing personalization settings for chip cards prior to issuance. VPA guides issuers through a series of decision-making steps that ultimately result in the selection of desired chip card personalization options.

How Does It Work?

The VPA is a simple, web-based tool available to issuers by Visa Online (VOL). Its primary objective is to assist issuers in developing chip software personalization requirements that are best suited to their business and market needs, thereby facilitating a more seamless migration to chip.

The tool is able to generate a set of chip parameters and values that accurately represents the issuers business and risk requirements for the chip application by having the issuer respond to a series of business-related questions.

VPA Advantages

The VPA provide assistance to issuers in the following ways

Data Preparation

Chip personalization data from issuers is provided in a standard format so that multiple sources of card personalization data can be combined.

Personalization

Implements Visa's chip program rules and recommends best practices for data file inclusion to enable card personalization, including embossing, printing, magnetic stripe, and chip encoding.

Validation

Aids in the verification of data personalized on physical cards by providing the expected personalization values.

Benefits to the Issuer

Simplifies the chip card personalization process.

Allows issuers to select the best chip options for their business and risk requirements.

Reduces the possibility of card acceptance issues.

Ensures compliance with Visa's standards.

Card personalization is the process of customizing cards for various users including government departments, healthcare service subscribers and members of different categories. Credit cards issued by various banks, loyalty cards, prepaid cards, identification cards for private institutes such as corporate, manufacturing units, schools and other organizations are the type of cards for card personalization.

A card can be tracked with a special law, bar code, chip, QR code, RFID or through a numeric serialized number generated by the system randomly through a pin creation tool to track the user against whom the card is issued. Customized cards offer loyalty and a sense of being privileged, can be customized with customer names and are a retention tool.

The VPA simplifies the chip card personalization process, allows an issuer to select the best chip option for its business and risk requirements and reduces the possibility of card acceptance issues caused by incorrect personalization values.

A banking services provider can customize a card for each set of clients categorically for services like debit card, credit card and more by tracking the card with a special law, bar code, chip, QR code, RFID or through a numeric serialized number (generated by the system randomly through a pin creation tool) to track the user against whom the card is issued.

VPA provide assistance to issuers in simplifying the chip card personalization process allowing an issuer to select the best chip option for its business and risk requirements, reducing the possibility of card acceptance issues caused by incorrect personalization data and implementing Visa's chip program rules and recommending best practices for inclusion in the data file to enable physical card personalization (including card embossing, printing, magnetic stripe and chip encoding). VPA also helps in the verification of data personalized on physical cards by providing the expected personalization values.

Frequently Asked Questions from Our Community

Here, we aim to address your queries and shed light on how our consulting firm can assist you in navigating the intricate world of CPV and VPA Services works.

CPV and VPA Services