Career

Job Description

• Seeking a motivated and enthusiastic Digital Marketing Executive (Fresher) to join the marketing team.

• Ideal candidate should have a passion for digital marketing, a creative mindset, and a willingness to learn and grow.

• Excellent opportunity for a recent graduate or someone starting a career in digital marketing.

Responsibilities

1. Content Creation and Management:

• Assist in creating engaging and high-quality content for social media, blogs, newsletters, and the company website.

• Schedule and publish content across various digital platforms.

2. Social Media Management:

• Monitor and manage social media accounts (e.g., LinkedIn, Facebook, Twitter, Instagram).

• Engage with the audience by responding to comments, messages, and inquiries.

3. Search Engine Optimization (SEO):

• Conduct keyword research and implement SEO best practices to improve website rankings.

• Monitor and analyze website traffic using tools like Google Analytics.

4. Email Marketing:

• Assist in the creation and execution of email marketing campaigns.

• Analyze campaign performance and suggest improvements.

5. Digital Advertising:

• Assist in managing paid advertising campaigns on platforms like Google Ads and social media.

• Monitor ad performance and adjust strategies to optimize results.

6. Market Research:

• Conduct research on industry trends, competitor activities, and customer preferences.

• Provide insights and recommendations based on research findings.

7. Analytics and Reporting:

• Track and report on key performance indicators (KPIs) for various digital marketing activities.

• Provide regular updates and reports to the marketing team.

Qualifications:

• Bachelor's degree in marketing, Business, Communications, or a related field.

• Basic understanding of digital marketing principles and tools.

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

• Familiarity with social media platforms and digital marketing tools (e.g., Google Analytics, Hootsuite).

• Excellent written and verbal communication skills.

• Strong organizational skills and attention to detail.

• Ability to work independently and as part of a team.

• Creative thinking and problem-solving skills.

• Eagerness to learn and adapt in a fast-paced environment.

Preferred Skills (but not required):

• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).

• Knowledge of HTML/CSS and basic web design principles.

Benefits:

• Opportunity to work with a dynamic and innovative team.

• Hands-on experience and professional growth in digital marketing.

• Positive and inclusive work environment.

• Continuous learning and development opportunities.